Job
Description
Job Specification Qualification Post Graduation in Marketing, having 5 to 7 years experience in digital marketing tools, including Google Analytics, AdWords, Facebook Ads, and email marketing software Age 25 to 30 years Special Attributes Fair understanding of content creation, including writing, photography, and videography, Strong analytical and problem-solving skills, Ability to work independently and as part of a team, Excellent communication and project management skills. Job Title Digital Marketing Manager Departmen t Sales & Marketing J ob Profile Manager Reports To Marketing Manager Job Summary To develop and implement our digital marketing strategy and be responsible for managing our online presence, creating engaging content, and driving sales through various digital channels. Duties and responsibilities Develop and Implement Digital Marketing Strategy: Create and execute a comprehensive digital marketing strategy that aligns with our business goals and objectives. Manage Online Presence: Understand how SEO works. Oversee the development and maintenance of our website, social media accounts, and other online platforms. Content Creation: Develop high-quality, engaging content (written, visual, and video) that showcases our luxury products and resonates with our target audience. Email Marketing: Create and send targeted email campaigns to our subscribers, promoting our products, events, and news. Social Media Marketing: Develop and implement a social media strategy that drives engagement, increases brand awareness, and generates sales. Influencer Marketing: Identify and collaborate with influencers in the luxury food and beverage industry to promote our products. Paid Advertising: Manage and optimize our paid advertising campaigns across various digital channels, including Google Ads, Facebook Ads, and Instagram Ads. Analytics and Reporting: Track and analyze our digital marketing performance, providing regular reports and insights to stakeholders. Budget Management: Manage and optimize our digital marketing budget to ensure maximum ROI. Stay Up-to-Date: Keep up with the latest digital marketing trends, tools, and technologies, applying this knowledge to continuously improve our digital marketing efforts.
