Job
Description
Key Responsibilities: Develop and execute digital marketing strategies across all digital channels (SEO, SEM, email, social media, and display advertising). Oversee and manage performance marketing campaigns to ensure ROI and KPIs are met. Analyze data and campaign performance using tools like Google Analytics, HubSpot, or similar platforms. Manage the content strategy and oversee content creation for blogs, social media, and landing pages. Lead and optimize SEO/SEM strategies to increase organic traffic and improve search engine rankings. Collaborate with internal teams to create landing pages and optimize the user experience (UX). Plan and execute paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.). Monitor and report on digital marketing performance, making recommendations for improvements. Stay current with emerging digital tools, trends, and best practices. Manage digital marketing budgets and allocate resources appropriately. Requirements: Bachelors degree in Marketing, Communications, Business, or a related field. 3–5+ years of experience in digital marketing or a related role. Proven experience with SEO, SEM, Google Analytics, Google Ads, and social media platforms. Strong analytical skills and data-driven thinking. Excellent knowledge of digital marketing channels, tools, and best practices. Experience with CRM tools (e.g., HubSpot, Salesforce), email marketing platforms, and CMS systems. Strong project management and communication skills. Ability to work independently and as part of a team in a fast-paced environment. Preferred Qualifications: Certification in Google Ads, Google Analytics, or other digital marketing platforms. Experience in e-commerce, B2B/B2C marketing, or SaaS environments. Familiarity with A/B testing tools and marketing automation software.
