Digital Marketing Manager

Job Description: Digital Manager Brand Strategic Development & E-Commerce
Location: Jaipur Department: Marketing, Digital & E-Commerce StrategyRole OverviewThe Digital Manager Brand Strategic Development & E-Commerce will be responsible for strengthening the brands digital presence while driving e-commerce growth across marketplaces and D2C channels. This role blends strategic brand building with e-commerce performance marketing, ensuring the brand achieves both premium positioning and profitable online sales growth.Key Responsibilities1. Digital Brand & E-Commerce Strategy- Develop integrated brand and e-commerce strategies to drive awareness, engagement, and online sales.- Manage the brand presence across marketplaces (Amazon, Flipkart, Myntra, TataCliq, etc.) and the brands own e-commerce site.- Ensure digital brand guidelines are implemented consistently across all online touchpoints.- Conduct market and competitor analysis to identify gaps and opportunities in the e-commerce market.2. E-Commerce Operations & Optimization- Collaborate with marketplace account managers for product listing optimization, pricing strategy, and promotional planning.- Implement SEO best practices for product titles, descriptions, and content.- Monitor sales performance, inventory, and product rankings on all online platforms.- Oversee customer reviews & ratings management to maintain brand reputation.3. Performance Marketing- Manage paid media campaigns across Google Ads, Meta, and marketplace ads to drive sales and ROI.- Implement retargeting, remarketing, and conversion-optimization strategies.- Use data-driven insights to adjust marketing budgets and tactics in real-time.4. Content & Creative for E-Commerce- Lead content creation for e-commerce high-quality product photography, A+ content, product videos, and brand storytelling.- Coordinate with design teams to ensure product pages convey luxury/premium appeal while meeting conversion goals.5. Social Media & Brand Awareness- Maintain a strong social media presence that feeds into e-commerce growth.- Develop campaigns that link brand storytelling with shoppable experiences.6. Analytics & Reporting- Prepare monthly e-commerce performance reports sales trends, ROAS, CAC, and profitability analysis.- Track KPIs like CTR, conversion rate, AOV, and customer retention rates.- Stay updated on emerging digital tools, e-commerce trends, and marketplace policy changes.Key Skills & Competencies- Strong understanding of e-commerce dynamics marketplace algorithms, keyword ranking, and promotional mechanics.- Expertise in digital marketing tools (Google Analytics, Meta Business Suite, Amazon Seller Central, etc.).- Ability to merge brand-building with commercial performance.- Data-driven approach with strong analytical and problem-solving skills.- Excellent vendor, agency, and marketplace relationship management skills.Qualifications & Experience- Bachelors or Masters degree in Marketing, E-Commerce, Digital Media, or Business.- 58 years of experience in digital marketing + e-commerce management (luxury retail, consumer lifestyle, or premium products preferred).- Proven success in growing brand sales via e-commerce platforms.- Experience in managing marketplace ads, SEO for e-commerce, and conversion rate optimization.KPIs (Key Performance Indicators)- Sales growth across all e-commerce platforms.- Increase in conversion rate & average order value.- ROI on e-commerce marketing campaigns.- Improvement in product rankings and visibility.- Brand engagement and traffic from digital channels to e-commerce store. CTC can be up-to 6 Lacs p.a.