Digital Marketing Manager (Hospital & Healthcare)

As a Marketing Manager at our organization, you will play a crucial role in developing and executing comprehensive marketing strategies that align with our organizational goals and brand positioning. Your key responsibilities will include: - Planning and managing multi-channel campaigns (digital, print, outdoor, events/mall/neighborhood activations) to promote healthcare services, specialties, and new initiatives. - Overseeing our entire online presence, including website management, social media strategy, SEO/SEM performance, and online reputation management. - Coordinating actively with internal departments, medical doctors, and management to define target audiences and capitalize on marketing opportunities. - Strategizing and executing community outreach programs, health camps, and corporate tie-ups to drive patient footfall. - Supervising the creation of engaging content for marketing materials, patient education, and all digital channels. - Tracking, analyzing, and reporting on the performance and Return on Investment (ROI) of all marketing campaigns. - Ensuring all marketing activities strictly adhere to ethical standards and relevant healthcare regulatory guidelines. - Leading, mentoring, and guiding the marketing team to achieve optimal performance and foster creativity. - Developing and maintaining strong relationships with media partners, advertising agencies, and external vendors. Qualifications required for this role include: - Bachelors or Masters degree in Marketing, Business Administration, or a closely related field. - 5-10 years of proven marketing experience, preferably in the healthcare, hospital, or pharmaceutical industry. - In-depth understanding of healthcare consumer behavior, digital marketing best practices, and effective branding strategies. - Excellent proficiency in digital marketing tools, analytics platforms (e.g., Google Analytics), and CRM systems. - Exceptional communication, presentation, leadership, and project management skills. - Demonstrated ability to thrive in a fast-paced environment and work effectively with cross-functional teams. Apply Now to join our team as a Marketing Manager and contribute to our organization's success!,