Digital Marketing Manager

Job Description

A Digital Marketing Executive is responsible for executing digital marketing campaigns across various online platforms, analyzing results, and optimizing strategies to achieve business goals. They develop and implement marketing plans, manage budgets, and ensure consistent messaging across channels. Key Responsibilities: Campaign Development & Execution: Create, plan, and execute digital marketing campaigns across various platforms, including social media, email, SEO, PPC, and content marketing. Content Creation & Management: Develop engaging and relevant digital content, manage website content, and ensure it's optimized for search engines and user experience. Data Analysis & Reporting: Analyze campaign performance, track key metrics (ROI, KPIs), and provide regular reports to senior management. Social Media Management: Manage and monitor the company's social media presence, create engaging content, and respond to audience inquiries. Email Marketing: Develop and execute email marketing campaigns, including list building, segmentation, and A/B testing. SEO & SEM: Contribute to SEO efforts, optimize website content for search engines, and manage paid search campaigns. Budget Management: Manage and optimize digital marketing budgets, ensuring campaigns stay within allocated spending while achieving desired results. Collaboration: Work closely with internal stakeholders, including content creators, designers, and sales teams, to ensure alignment of marketing strategies and smooth campaign execution. Stay Updated: Keep abreast of industry trends, digital marketing best practices, and new platforms/technologies. Requirements: A bachelors degree in marketing, communication, or related fields. 3+ years of experience in digital marketing or content marketing. Experience with web analytics tools like Google Analytics and Search Console. Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc. Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media. Excellent communication, presentation and interpersonal skills. Preferred skills and qualifications Experience with graphic design and content production. Knowledge of website CMS and marketing automation tools. Proficiency in developing and overseeing email marketing initiatives. Familiarity with UI/UX design principles and website design best practices. Certifications in Hubspot, Google Analytics, Google Ads, or similar. Fluency in English, Hindi and at least one regional language.