Digital Marketing Manager

Key ResponsibilitiesAI-Driven Content & Copywriting

• Generate, edit, and optimize marketing copy, blog posts, ad headlines, and social media assets using AI tools (e.g., ChatGPT, Claude, Jasper AI).
• Craft high-converting prompts for text, image, and video generation platforms (e.g., Midjourney, Canva AI).
• Ensure all AI-assisted content maintains brand voice, accuracy, originality, and strict ethical standards.

SEO & Generative Engine Optimization (GEO)

• Conduct AI-assisted keyword research, cluster analysis, and intent mapping using tools like Semrush, Ahrefs, or Surfer SEO.
• Optimize web pages and content structures to rank well on traditional search engines as well as AI-powered search overviews and chatbots.

Performance & Paid Advertising (PPC / Social Ads)

• Design, launch, and monitor targeted paid campaigns across Meta Ads, Google Ads, and LinkedIn.
• Utilize machine learning-driven bidding, automated audience segmentation, and predictive analytics to lower CAC (Customer Acquisition Cost) and maximize ROI.

Analytics, Automation & Reporting

• Track campaign performance, attribution, and customer journey analytics using Google Analytics 4 (GA4) and AI-enhanced dashboard tools (e.g., Tableau, Optimove).
• Implement marketing automation workflows for email sequences, lead nurturing, and CRM integration (e.g., Zapier, Mailchimp, Manychat).
• Turn complex data sets into actionable weekly and monthly strategic insights.

Required Qualifications & Skills

• Experience: [e.g., 2–4 years] of hands-on experience in digital marketing, performance marketing, or content strategy.
• AI Tool Fluency: Practical experience working with Generative AI and marketing automation tools (ChatGPT, Gemini, Claude, Jasper, Midjourney, Canva AI, Surfer SEO, or similar).
• Core Marketing Competencies: Solid foundation in SEO, SEM, Social Media Marketing, Email Marketing, and Conversion Rate Optimization (CRO).
• Data & Analytics: Proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
• Prompt Engineering: Strong ability to structure detailed, iterative prompts to extract high-utility outputs from LLMs.
• Human-in-the-Loop Mindset: A sharp critical eye to fact-check, edit, and ethically guide AI outputs rather than relying on unedited automation.

Preferred Qualifications

• Certification or training in AI Marketing, Digital Transformation, or Performance Marketing.
• Basic knowledge of customer data platforms (CDPs) or CRM automation.
• Strong storytelling, empathy, and strategic thinking abilities.

Pay: ₹10,000.00 - ₹13,000.00 per month

Work Location: In person