Digital Marketing Manager

AMRIT KAUR ARTISTRY

JOB DESCRIPTION

Position: Digital Marketing Manager –

Department: Digital Marketing & Performance Marketing

Experience: 5–7 Years

Location: Delhi NCR

Employment Type: Full-Time

⸻

PAGE 1: ROLE & RESPONSIBILITIES

About Amrit Kaur Artistry

Amrit Kaur Artistry is a luxury beauty and makeup artistry brand specializing in bridal makeup, celebrity makeup, fashion, beauty services, professional makeup education, and masterclasses. We aim to strengthen our presence in India and expand our reach across international markets through strategic digital marketing and performance-driven campaigns.

Job Overview

We are looking for a result-oriented Digital Marketing Manager to lead domestic and international digital marketing initiatives. The candidate will be responsible for brand visibility, performance marketing, lead generation, website optimization, and converting leads into paying customers.

The ideal candidate must understand how to target audiences in India and international markets, including the UK, and develop strategies to generate quality leads for makeup masterclasses, professional courses, bridal services, and other business offerings.

Key Responsibilities

1. Domestic & International Marketing

* Develop and execute digital marketing strategies for India and international markets.

* Identify target audiences based on location, demographics, interests, and purchasing behavior.

* Plan campaigns for international masterclasses, makeup courses, and beauty services.

* Understand international market trends, customer preferences, and competitor strategies.

* Manage campaign schedules according to different countries’ time zones.

2. Performance Marketing & Paid Advertising

* Plan, execute, and optimize Google Ads and Meta Ads campaigns.

* Manage paid campaigns across Facebook, Instagram, and Google.

* Develop location-specific advertising strategies for domestic and international audiences.

* Monitor advertising budgets, cost per lead (CPL), return on ad spend (ROAS), and campaign ROI.

* Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.

* Optimize campaigns to improve lead quality and reduce acquisition costs.

3. Lead Generation & Conversion

* Generate high-quality leads for makeup courses, masterclasses, bridal services, and other offerings.

* Develop lead generation funnels for domestic and international customers.

* Track the complete customer journey from lead generation to final sale.

* Monitor lead-to-sale conversion rates and identify areas for improvement.

* Coordinate with the sales and counselling teams to improve lead follow-ups and conversions.

* Develop strategies to reduce irrelevant leads and improve marketing ROI.

4. SEO & Organic Growth

* Develop SEO strategies to improve the brand’s visibility on Google.

* Conduct keyword research for domestic and international audiences.

* Optimize website content, landing pages, metadata, and blog content.

* Improve organic traffic and search rankings for relevant beauty, makeup, and professional education keywords.

* Monitor website traffic and SEO performance using analytics tools.

⸻

PAGE 2: DIGITAL GROWTH & REQUIREMENTS

5. Website & Landing Page Management

* Manage website content, structure, and ongoing optimization.

* Coordinate the creation of landing pages for courses, masterclasses, and international campaigns.

* Ensure websites and landing pages are mobile-friendly and conversion-focused.

* Track website visitors, inquiries, registrations, and purchases.

* Identify and resolve issues affecting website performance and lead conversions.

* Work with website developers or external agencies when required.

6. Social Media & Brand Visibility

* Develop digital strategies to strengthen the brand’s presence across Instagram, Facebook, YouTube, and other relevant platforms.

* Plan campaigns aligned with the brand’s luxury positioning.

* Coordinate with content creators and the creative team for promotional campaigns.

* Use audience insights and analytics to improve reach, engagement, and inquiries.

* Maintain consistent brand messaging across domestic and international markets.

7. AI Tools & Marketing Automation

* Use AI tools, including ChatGPT, for marketing research, campaign planning, content ideas, and audience insights.

* Explore marketing automation tools for lead management, follow-ups, and campaign reporting.

* Use data and automation to improve marketing efficiency and customer engagement.

* Identify opportunities to improve brand visibility in search engines and AI-assisted search experiences.

8. Analytics & Reporting

* Track and report campaign performance, lead quality, cost per lead, conversion rates, and ROI.

* Prepare weekly and monthly digital marketing performance reports.

* Monitor Google Analytics, Google Ads, Meta Ads Manager, and other relevant platforms.

* Analyze campaign results and recommend data-driven improvements.

* Present marketing performance and growth opportunities to management.

Required Skills & Qualifications

* 5–7 years of relevant digital marketing experience.

* Proven experience handling both domestic and international campaigns.

* Strong knowledge of Google Ads, Meta Ads, SEO, and performance marketing.

* Experience in lead generation, conversion optimization, and marketing analytics.

* Understanding of website management, landing pages, and tracking tools.

* Knowledge of Google Analytics, conversion tracking, and advertising metrics.

* Familiarity with AI tools and marketing automation.

* Strong communication, analytical, strategic planning, and problem-solving skills.

* Experience in beauty, fashion, luxury brands, makeup education, or premium services will be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated on:

* Quality and volume of leads generated.

* Lead-to-sale conversion rate.

* Cost per lead and customer acquisition cost.

* Return on ad spend (ROAS) and marketing ROI.

* Domestic and international market growth.

* Website traffic and landing-page conversion rates.

* SEO rankings and organic lead generation.

* Campaign performance against agreed business targets.

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person