Digital Marketing Manager

Experience: 3–5 years
Department: Marketing
Employment Type: Full-Time

Job Summary

We are looking for an experienced and results-driven Digital Marketing Manager to manage and optimize our digital marketing activities, with a primary focus on PPC advertising, SEO, lead generation, and website performance. The ideal candidate should have hands-on experience managing paid advertising campaigns, improving organic search rankings, generating qualified leads, and maximizing marketing ROI.

Key Roles and Responsibilities

1. Pay-Per-Click (PPC) Advertising

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, and Performance Max.
• Manage advertising budgets, keyword bidding, ad copy, and conversion tracking.
• Monitor CPC, CTR, CPA, conversion rates, and ROAS to improve campaign performance.
• Identify high-performing keywords and reduce wasted advertising spend.
• Manage remarketing and retargeting campaigns.

2. Search Engine Optimization (SEO)

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Improve website rankings, organic traffic, and visibility on Google.
• Optimize website content, meta titles, descriptions, headings, internal links, and landing pages.
• Manage technical SEO, including website speed, indexing, crawlability, and mobile optimization.
• Work with Google Search Console and Google Analytics to monitor SEO performance.

3. Lead Generation and Conversion Optimization

• Develop strategies to generate high-quality leads through paid and organic channels.
• Optimize landing pages, website forms, and calls to action.
• Track calls, form submissions, and other conversions.
• Analyze lead quality and improve campaigns to increase conversion rates.

4. Website and Local SEO Management

• Improve Google Business Profile visibility and local search rankings.
• Manage local SEO strategies, business listings, and location-based landing pages.
• Monitor website performance and coordinate with developers for technical improvements.
• Identify and resolve website indexing and search visibility issues.

5. Analytics and Reporting

• Use Google Analytics 4, Google Search Console, and Google Ads reporting tools.
• Prepare weekly and monthly performance reports.
• Track marketing spend, leads generated, cost per lead, and campaign ROI.
• Provide actionable recommendations based on campaign data.

6. Competitor Analysis and Strategy

• Analyze competitors' PPC campaigns, keywords, website rankings, and marketing strategies.
• Identify new growth opportunities and recommend improvements.
• Stay updated on Google Ads policies, SEO best practices, and digital marketing trends.

Required Skills and Qualifications

• 3–5 years of hands-on experience in digital marketing.
• Strong practical experience in Google Ads and SEO.
• Experience managing PPC budgets and optimizing campaigns for lead generation.
• Proficiency in Google Analytics 4 and Google Search Console.
• Knowledge of keyword research tools such as SEMrush, Ahrefs, or similar platforms.
• Understanding of technical SEO, conversion tracking, and landing page optimization.
• Strong analytical, communication, and problem-solving skills.
• Ability to demonstrate measurable results from previous campaigns.

Preferred Qualifications

• Google Ads certifications.
• Experience in local SEO and multi-location businesses.
• Experience with call tracking, CRM lead tracking, and conversion optimization.
• Experience in home services, construction, rental services, or other lead-generation businesses.

Key Performance Indicators (KPIs)

• Growth in qualified leads and website conversions.
• Reduction in cost per lead (CPL).
• Improvement in Google Ads conversion rates and campaign ROI.
• Improvement in organic keyword rankings and website traffic.
• Growth in local search visibility and Google Business Profile performance.
• Effective utilization of the monthly marketing budget.

Ideal Candidate: A hands-on digital marketing professional who can independently manage PPC campaigns, improve SEO rankings, generate qualified leads, and demonstrate measurable business growth.

Pay: ₹14,000.00 - ₹60,000.00 per month

Work Location: In person