Digital Marketing Manager

We're Hiring: Digital Marketing Manager

Job Responsibilities

SEO & Website Optimization

• Conduct in-depth

  keyword research

  and ompetitor analysis relevant to higher education and admission cycles.
• Develop and implement

  on-page, off-page, and technical SEO strategies

  to increase organic traffic.
• Optimize website content, landing pages, meta tags, headers, and images for improved rankings.
• Perform

  regular website audits

  and recommend improvements for site speed, responsiveness, and user experience.
• Collaborate with the content team to create SEO-driven content aligned with student search intent.
• Work closely with the

  web development team

  to ensure SEO best practices are implemented in WordPress.
• Develop and implement

  link-building strategies

  to acquire high-quality backlinks.
• Stay updated on

  Google algorithm updates, SEO trends, and education sector best practices

  .

Digital Marketing Campaigns

• Plan, execute, and manage

  paid digital marketing campaigns

  (Google Ads, Meta Ads, etc.) for student acquisition.
• Monitor and optimize campaigns daily (CPC, CTR, CPA, and lead quality) across targeted geographies.
• Measure and report campaign performance against defined KPIs and ROI.
• Identify trends and insights to optimize spend and performance.
• Conduct

  A/B testing and conversion experiments

  to improve lead generation.
• Collaborate with internal teams to create and optimize

  landing pages

  on WordPress.
• Prepare campaign analysis and reports to forecast and plan

  budget requirements

  .

Job Knowledge & Prerequisites

• Strong expertise in

  SEO tools

  (Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
• Proven experience with

  Google Ads, Meta Ads

  , and campaign optimization.
• Good understanding of

  WordPress website management and SEO plugins

  (Yoast, RankMath, etc.).
• Hands-on experience in

  on-page, off-page, and technical SEO

  .
• Basic knowledge of

  HTML, CSS, JavaScript

  for SEO and campaign optimization.

Qualifications & Experience

• Bachelors degree in

  Marketing, Digital Marketing, IT, Business, or related field

  .

• 36 years of proven experience

  in SEO and digital marketing.
• Experience in managing

  WordPress websites

  is mandatory.
• Certification in

  Google Ads, SEO, or Digital Marketing

  will be an added advantage.

Working days:

6 days in a week (Monday to Saturday) 9:00 am to 4:30 pm

Interested candidates, please feel free to reach out,

Regadrs,

hema.chauhan@teams.apeejay.edu,

9971389200