Digital Marketing Manager

7 - 12 years

0 - 1 Lacs

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title: Digital Marketing Manager

Location:

About the Role

Digital Marketing Manager

Key Responsibilities

  • Lead and manage a small team of digital marketers (SEO, content, design, social media, paid ads, etc.)
  • Develop, implement, and monitor multi-channel marketing campaigns (SEO, SEM, social media, email, and performance marketing)
  • Manage and optimize digital ad campaigns across Google Ads, Meta, and LinkedIn
  • Oversee content strategy — ensure brand consistency across all touchpoints
  • Analyze website traffic, engagement metrics, and campaign ROI using tools like Google Analytics, Search Console, and other analytics platforms
  • Coordinate with designers, developers, and copywriters for campaigns and creative assets
  • Manage marketing automation tools (HubSpot, Mailchimp, or similar)
  • Research industry trends and identify growth opportunities
  • Build monthly performance reports and present insights to management
  • Mentor and upskill junior team members

Skills & Requirements

  • Proven experience in

    digital marketing (minimum 3–6 years)

  • Hands-on knowledge of

    SEO, social media marketing, PPC, and analytics

  • Strong understanding of

    marketing funnels, lead generation, and conversion optimization

  • Experience in

    team management

    (minimum 5 members)
  • Creative mindset with strong analytical and problem-solving skills
  • Familiarity with

    Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and Canva

    (or similar tools)
  • Excellent communication and leadership skills
  • Ability to multitask and manage multiple projects simultaneously

Preferred Qualifications

  • Certification in Google Ads, Meta Blueprint, or HubSpot
  • Experience with SaaS, B2B, or agency environments
  • Basic understanding of UI/UX and automation workflows

What We Offer

  • Opportunity to build and lead a growing digital team
  • Creative freedom to experiment with new ideas
  • Collaborative and growth-oriented environment
  • Competitive salary + performance-based incentives.

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