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Digital Marketing

Digital Marketing

HexaLearn

5 years

0 Lacs

Bhubaneswar, Orissa

Posted:4 days ago| Platform: SimplyHired logo

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Skills Required

Analysis skills Bachelor's degree

Work Mode

On-site

Job Type

Full Time

Job Description

GENERAL DESCRIPTION

Department: Digital Marketing
Job Title: PPC Executive Type of Position: Full-time, Permanent Location: Bhubaneshwar (Odisha) Salary: As per industry standards.

HexaLearn Solutions is seeking a performance-driven PPC Executive to plan and manage paid campaigns across multiple platforms.

The candidate must have experience targeting international B2B audiences and delivering strong ROI through optimized campaigns.

REQUIREMENTS

Bachelor’s degree in any discipline.
2–5 years of hands-on experience managing PPC campaigns, preferably in the eLearning or B2B sector.
Strong knowledge of Google Ads (Search, Display, Remarketing), Microsoft Ads, and LinkedIn Ads.
Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
Proven track record of lead generation and ROI-focused campaign execution.
Excellent analytical skills and data-driven thinking.
Familiarity with CRM or marketing automation tools is a plus.

ROLES AND RESPONSIBILITIES

Plan, execute, and manage paid ad campaigns across platforms such as Google, LinkedIn, and Bing.
Conduct keyword research and competitor analysis to improve ad performance.
Write compelling ad copy targeted at B2B audiences in North America, UK, Australia, and India.
Monitor campaign budgets, bids, and key performance indicators (CTR, CPC, CPA, ROAS).
Collaborate with design and content teams to optimize landing pages for conversions.
Run A/B tests on creatives and landing pages to enhance campaign effectiveness.
Generate weekly/monthly reports with insights and suggestions for improvement.
Stay updated on the latest PPC trends and platform updates.

HOW TO APPLY

Interested candidates should send their updated resume and a cover letter to [email protected] with the subject line “PPC Executive Application – [Your Full Name]”.
HexaLearn Solutions is an equal opportunity employer. We encourage candidates from all backgrounds to apply.

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Digital Marketing

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