Digital Marketing Head

As the Digital Marketing Head at Cheran Group Of Companies, located in Coimbatore, you will play a vital role in steering the digital marketing efforts of our institution. With 7-10 years of relevant experience, you will be responsible for developing and implementing innovative digital marketing strategies to enhance our online presence and engage with our students effectively. Your expertise in SEO optimization is crucial for enhancing the visibility and ranking of our online portals. Additionally, your proven experience in institution-based social media strategy will be essential in fostering robust online communities and connecting with prospective students. Your exceptional data analysis skills will enable you to evaluate and refine marketing tactics effectively, ensuring that our strategies are data-driven and results-oriented. You will be expected to manage online advertising campaigns using platforms like Facebook Ads Manager and PPC campaigns to target prospective students and stakeholders. Your proficiency in content marketing strategy and email marketing automation will be key in creating high-quality content and streamlining communication with our students and parents. In this role, you will develop and execute a comprehensive digital marketing strategy aligned with the institution's goals and objectives. You will oversee all online channels to ensure cohesive messaging and manage online advertising campaigns to enhance student recruitment and retention. Conducting thorough market research and data analysis will enable you to identify trends, competitor activities, and areas for improvement. Collaboration with academic and administrative departments is vital to align marketing efforts with institutional objectives. You will also supervise the digital marketing team, providing leadership in a creative and goal-oriented environment. Regular reporting on the effectiveness of digital marketing efforts will be expected, along with providing insights and recommendations for future strategies. Overall, as the Digital Marketing Head at Cheran Group Of Companies, you will be instrumental in enhancing our institution's online presence, engaging with our students effectively, and ensuring that all digital content complies with the brand's identity and ethical standards.,