Digital marketing expert (Part-time, Equity only - Salary after funding)

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About NPPD Care

50100 bedded hospitals

• 20% internal optimization (operations, billing, RCM, patient flow, cost control)
• 80% external revenue expansion (marketing, new services, digital funnels) Our model helps hospitals achieve 2x revenue in 24 months.
  

Role Overview

Digital Marketing Expert

equity-based leadership role

Key Responsibilities

• Branding & Digital Presence
• Build and manage NPPD Care's brand across all digital platforms.
• Develop positioning, messaging, and content strategy for hospital-focused communication.
• Create storytelling funnels around hospital transformations, audits, and case studies.
• Lead Generation & Demand Creation
• Run targeted campaigns to acquire hospitals in the 50100 bed category.
• Build digital funnels that convert cold leads into assessments and strategy calls.
• Work with sales to create pre-pitch and post-pitch nurturing flows.
• Execution of Multichannel Marketing
• Manage performance marketing across Google, Meta, and LinkedIn.
• Oversee email marketing, automation, retargeting, and CRM-driven outreach.
• Lead content creation: reels, graphics, blogs, videos, case highlights, and workshops.
• Hospital Marketing Project Support
• Support the internal team in designing marketing strategies for hospitals we onboard.
• Build hospital-specific digital funnels for OPD, procedures, and specialty departments.
• Create templates, reports, and deep-dive analytics dashboards for each project.
• Data, Analytics & Reporting
• Track CAC, CPL, ROI, conversion metrics, and improve campaigns continuously.
• Build performance dashboards for founders and sales teams.
• Optimize budgets and identify highest-yield channels.
  

Requirements

• 3+ years of experience in digital marketing, preferably in healthcare, consulting, or service-based industries.
• Strong understanding of digital funnels, content, performance marketing, and analytics.
• Ability to create campaigns for high-ticket B2B clients (hospitals).
• Experience in building marketing systems from scratch.
• Creative + data-driven mindset.
• Comfortable working in an equity-first, ownership-driven environment.
  

What We Offer

• Equity-based role (core team position before funding).
• Leadership ownership in building the digital foundation of NPPD Care.
• Freedom to drive strategy, campaigns, and brand direction.
• Work directly with founders on national-level hospital transformation projects.
• Potential to grow into Head of Marketing / CMO in the future.