Digital Marketing Expert

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising
• Design, build and maintain our social media presence across platforms (Facebook, Instagram, LinkedIn, etc.)
• Identify trends and insights, and optimize spend and performance based on data-driven insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Manage and optimize Google Ads, Meta Ads, and other PPC campaigns

Key Skills Required:

• Proven working experience in digital marketing
• Solid knowledge of website analytics tools (e.g. Google Analytics, Google Tag Manager, Hotjar, etc.)
• Working knowledge of ad serving tools (e.g., Google Ads, Facebook Business Manager, etc.)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent written and verbal communication skills
• Strong understanding of SEO and content marketing principles
• Knowledge of marketing automation tools is a plus (e.g., HubSpot, Mailchimp, etc.)

MINIMUM 2 YEARS OF EXPERIENCE

Job Type: Full-time

Pay: ₹10,028.81 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person