Digital Marketing Expert

About the Role:

We are seeking a highly skilled Digital Marketing Expert to lead and execute fundraising campaigns for our cause targeting foreign countries (e.g., USA, UK, Canada, Australia, etc.). The role focuses on creating and managing digital strategies to raise funds through platforms like GoFundMe, Milaap, Indiegogo, or similar, leveraging paid ads, social media marketing, storytelling, and lead generation.

This is a Job role with the opportunity for a longer-term collaboration based on performance.

Key Responsibilities:

• Strategize, plan, and execute digital fundraising campaigns targeting international audiences.
• Run Meta Ads, Google Ads, and YouTube Ads specifically tailored for fundraising.
• Set up and optimize crowdfunding pages (like GoFundMe or Milaap) with high-converting content.
• Identify and target relevant NRI (Non-Resident Indian) audiences and philanthropic communities abroad.
• Create engaging social media content (video, copy, images) with a strong emotional appeal and storytelling.
• Use email marketing tools to reach out to interested leads and potential donors.
• Monitor performance metrics and optimize campaigns to achieve fundraising targets.
• Stay updated with trends in international donations, donor psychology, and platform guidelines.

Required Skills:

• Proven experience in digital marketing with a strong focus on international or fundraising campaigns.
• In-depth knowledge of Facebook Business Manager, Google Ads, and campaign tracking tools.
• Ability to craft emotional and compelling ad copy and visuals.
• Familiarity with crowdfunding platforms (GoFundMe, Milaap, Indiegogo, Kickstarter, etc.).
• Strong understanding of targeting audiences based in US, UK, Canada, Australia, Europe.
• Knowledge of analytics tools like Google Analytics, Meta Pixel, UTM tracking.
• Excellent communication skills in English (written and verbal).
• Creative mindset with a results-driven approach.

Preferred Qualifications:

• Prior experience working on non-profit, NGO, or social impact campaigns.
• Past campaigns with proven fundraising results will be highly preferred.
• Knowledge of video storytelling and tools like Canva, Adobe Suite, or similar.

Job Type: Full-time

Pay: ₹25,000.00 per month

Benefits:

• Paid sick time
• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• Facebook Advertising: 3 years (Preferred)

Location:

• Jaipur, Rajasthan (Preferred)

Work Location: Remote