Digital Marketing Executive/SEO

Job Summary

We are looking for an experienced Digital Marketing & SEO Executive with 2-5 Years of experience to develop, implement, track, and optimize our digital marketing campaigns across various online channels. The ideal candidate will be responsible for driving brand awareness, lead generation, and online engagement through data-driven marketing strategies and performance analysis.

Key Responsibilities

· Plan and execute comprehensive digital marketing campaigns, including SEO, SEM, email marketing, social media, and display advertising.

· Manage and maintain the company’s social media presence across platforms, ensuring engaging and consistent content.

· Measure and analyze the performance of all digital campaigns, preparing weekly and monthly reports on key metrics and ROI.

· Identify trends, insights, and opportunities to optimize digital spend and performance.

· Conduct A/B testing, analyze conversion rates, and improve user engagement.

· Collaborate with design and development teams to create optimized landing pages and enhance the user experience.

· Evaluate emerging tools and technologies, providing recommendations for adoption and implementation.

· Monitor and improve the monthly conversion rate, ensuring continuous growth.

· Prepare monthly reports comparing project time investment versus returns for management review.

· Develop and manage online branding and publicity campaigns for brand promotion.

· Ensure all social media accounts are active, informative, and aligned with brand strategy.

· Generate detailed reports on web traffic, conversions, and ROI.

· Oversee the company website, ensuring it follows SEO best practices and remains updated with relevant content.

· Perform additional marketing-related tasks as assigned by management.

Required Skills & Qualifications

· Bachelor’s degree in Marketing, Business Administration, or a related field.

· Proven hands-on experience in digital marketing.

· Strong communication skills and familiarity with IT or tech-related marketing.

· Demonstrated experience managing SEO/SEM, social media, email, and display advertising campaigns.

· Creative thinker with a deep understanding of target audience engagement and digital storytelling.

· Experience optimizing landing pages and user conversion funnels.

· Proficiency in website analytics tools such as Google Analytics, NetInsight, Omniture, or WebTrends.

· Strong analytical, reporting, and time management skills.

· Up-to-date with the latest digital marketing trends, algorithms, and best practices.

· Keen awareness of internet trends and digital consumer behavior.

Job Type: Full-time

Pay: ₹18,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person