Digital Marketing Executive (with Graphic Designing Skills)

We are seeking a capable and detail-oriented Digital Marketing Executive (with Graphic Designing Skills) to lead the planning, execution, and optimisation of digital marketing activities, and to develop professional product documentation and sales collateral for our in-house product lines. The ideal candidate will have the ability to translate complex technical content into clear, engaging, and compliant customer-facing materials while managing digital campaigns that drive brand awareness, lead generation, and sales support. This role will work closely with product development, engineering, sales, and leadership teams to ensure marketing efforts are aligned with business objectives and industry standards. We are a product development and manufacturing company operating in the medical and electrical sectors, spanning our business across Asia and Australia. We are not a digital marketing agency. This is a core in-house role closely supporting our products and business growth. As a result, we are looking for self-motivated, independent individuals who can take ownership, manage responsibilities proactively, and collaborate effectively with technical and sales teams Key Responsibilities Digital Marketing Execution Plan, execute, and monitor digital marketing campaigns including email marketing, SEO/SEM, social media, and paid advertisements. Maintain and optimise company websites to drive both organic and campaign-based traffic. Set up and manage marketing automation workflows to support lead generation, lead nurturing, and customer engagement. Product Collateral Development (with the support of product development team) Create and regularly update product data sheets, installation guides, technical brochures, case studies, and technical sales documents. Convert complex engineering specifications into clear, benefit-driven content for customers, consultants, and contractors. Work with technical teams to ensure all documentation adheres to relevant industry standards and compliance requirements. Content Management & Brand Messaging (with the support of sales team) Develop and maintain a content calendar to support product launches, marketing campaigns, and seasonal promotions. Ensure consistency in tone, terminology, visual identity, and brand messaging across all digital and print materials. Draft and edit blog articles, news releases, and social media posts that reflect industry trends and customer interests. Sales Enablement & Internal Support Partner with the sales team to create customised presentations, tender support documents, and proposal templates. Maintain a structured and version-controlled digital asset library for marketing materials and technical documentation. Support trade shows, customer events, and internal product training sessions by preparing and providing branded marketing materials. Skills & Experience Required: Minimum 1-2 years of experience in digital marketing or content-focused roles, preferably within technical, B2B, medical, or electrical industries. Proven ability to develop high-quality product documentation, brochures, and technical sales collateral. Strong copywriting, editing, and proofreading skills for technical and compliance-focused content. Hands-on experience with graphic designing tools to develop brochures, data sheets, social media creatives, and marketing assets. Excellent collaboration and project management skills with the ability to work effectively with multiple stakeholders. Preferred: Familiarity with healthcare or electrical safety standards is an added advantage. Previous experience in medical devices, hospital infrastructure, electrical engineering, or healthcare sectors. Software & Tools ( Preferred tools; experience in similar alternatives is also acceptable. ) Marketing & Automation: Mailchimp, Google Ads, Meta Ads Manager, Google Analytics & Tag Manager Design & Documentation: Adobe InDesign, Canva Pro, Microsoft PowerPoint & Word, Figma or Adobe Illustrator Web & SEO: WordPress, SEMrush or Ahrefs Productivity & Collaboration: Microsoft 365, ClickUp, Trello, or Asana Key Success Measures Delivery of digital campaigns that generate qualified leads and measurable audience engagement. Accurate, professional, and up-to-date product documentation and collateral. Positive feedback from internal teams viewing marketing as a valuable partner in driving sales and product success. Digital assets and websites that reflect the company’s leadership in both medical and electrical industries. Note: You must answer all the questions asked during the application process. Incomplete applications (with missing answers) may lead to automatic rejection Job Types: Full-time, Permanent Benefits: Paid time off Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Palarivattom, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Current Monthly Salary or Most Recent Salary (If you are a fresher, please enter 0) Expected Monthly Salary Notice Period Experience: Digital marketing: 1 year (Preferred) Graphic design: 1 year (Preferred) Language: English (Preferred) Work Location: In person