Digital Marketing Executive

Role & responsibilities

• Brand Communication

Coordinate packaging design changes with the creative team and vendors.

Proof-check packaging for accuracy, compliance, and alignment with brand guidelines.

Ensure timely execution of packaging updates for new launches and existing SKUs.

Participate in online and offline events to ensure brand visibility

• Social Media Management

Plan, create engaging content across Instagram, Facebook, YouTube

Act as the POC for the creative/digital agency, ensuring smooth coordination and timely execution of deliverables.

Monitor performance, track trends, and respond to community interactions (DMs, comments).

Collaborate with influencers, pet communities, and partners for campaigns.

• Performance Marketing & Campaigns

Assist in planning and executing paid ad campaigns (Meta, Google, YouTube).

Monitor campaign performance and optimize for ROI and engagement.

Work with creative teams to develop ad copies, visuals, and videos.

• Content Marketing

Coordinate blog creation, email marketing, and WhatsApp marketing.

Ensure SEO optimization for website and product listings.

Support content for product launches, sales campaigns, and seasonal promotions.

• E-commerce & Website

Manage listings and campaigns on e-commerce & quick commerce platforms (Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, etc.).

Conduct regular visibility checks of products to ensure correct listings and availability.

Monitor and ensure ad campaigns are live and running smoothly on platforms.

• Analytics & Reporting

Track KPIs (engagement, followers, reach).

Preferred candidate profile

• 2-3 years of experience in digital marketing
• Strong understanding of social media trends, paid marketing, and influencer marketing.
• Basic knowledge of SEO, Google Analytics, Meta Ads, and e-commerce platforms.
• Creative mindset with strong communication and copywriting skills.
• Good eye for detail to review packaging content and design.
• Ability to multitask and manage campaigns end-to-end.
• Strong coordination skills to manage agencies, ensure e-commerce visibility, and campaign execution.