Digital Marketing Executive

Key Responsibilities:

• Developing and Implementing Digital Marketing Strategies:This involves creating comprehensive plans across various channels like social media, email, search engines, and websites.
• Managing Social Media:Overseeing all company social media accounts, creating engaging content, and monitoring performance.
• Optimizing Website Content:Ensuring website content is user-friendly, informative, and optimized for search engines.
• Analyzing Campaign Performance:Measuring and reporting on the effectiveness of digital marketing efforts using web analytics tools.
• Staying Up-to-Date:Keeping abreast of the latest digital marketing trends, technologies, and best practices.
• Managing Budgets:Developing and maintaining a budget for digital marketing activities.
• Building Inbound Marketing Strategies:Creating content and campaigns to attract potential customers to the business.
• Collaboration:Working with other teams, such as sales and design, to ensure alignment and consistency in marketing efforts.
• Monitoring Competition:Keeping an eye on competitor activities and identifying opportunities for improvement.
• Training and Mentoring:May be involved in training and mentoring other team members.
• Reporting:Providing regular reports on campaign performance and key metrics to senior management.
• SEO & SEM:Implementing and managing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
• Content Creation & Marketing:Developing engaging content for various platforms, including blog posts, social media updates, and website copy.
• Email Marketing & Lead Generation:Creating and managing email marketing campaigns to nurture leads and drive conversions.
• Paid Advertising & PPC Campaigns:Managing and optimizing paid advertising campaigns, such as Google Ads and social media ads.
• Website & Landing Page Optimization:Improving website and landing page design and functionality to enhance user experience and conversions.
• Data Analysis & Performance Tracking:Analyzing data from various sources to track campaign performance and identify areas for improvement.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Work Location: In person