Digital Marketing Executive

Role & responsibilities

Job Description:

We are seeking a dynamic and proactive Digital Marketing Executive to join our in-house marketing team. The role involves managing social media platforms, executing digital campaigns, handling community groups, supporting book-marketing initiatives, maintaining client relations, and tracking performance analytics. The ideal candidate should be digitally savvy, organized, and result-oriented.

Key Responsibilities:

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication and coordination with clients and points of contact (POCs).
• Track, analyze, and present campaign performance reports and analytics.
• Coordinate with creative and content teams for the timely execution of marketing initiatives.

Requirements:

• Proven experience as a Digital Marketing Executive or similar role.
• Hands-on knowledge of social media management tools, WhatsApp broadcast/community handling, and campaign management.
• Strong understanding of digital marketing strategies, content trends, and audience engagement techniques.
• Ability to manage multiple projects and deadlines.
• Good communication and client handling skills.
• Analytical mindset with basic reporting abilities.

Preferred Qualifications:

• Bachelors degree in Marketing, Mass Communication, Digital Media, or a related field.
• 2-4 years of experience in digital marketing roles.

Preferred candidate profile