Digital marketing Executive

Job Description

Looking for digital marketing Executive with graphic design experience. Role & responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter(X), Facebook, Insta, LinkedIn etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update websites. Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Preferred candidate profile Graphic Designing experience in photoshop, Illustrator, etc. Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field Duty station : Mohali, Punjab