Digital Marketing Executive

Job Title: Digital Marketing Executive Location: Faridabad (On-site) Experience Required: 24 Years Industry: Electrical Panels Company: Shivalic Power Control Ltd About Shivalic Power Control Ltd Shivalic Power Control Ltd is a leading manufacturer and supplier of advanced electrical panels and power control systems. With a commitment to innovation, quality, and customer satisfaction, we serve a wide range of industrial and commercial clients across India. Job Summary We are looking for a dynamic and result-oriented Digital Marketing Executive to manage and improve our digital presence across multiple channels. The ideal candidate will be responsible for implementing online marketing strategies to drive traffic, generate leads, and increase brand awareness. Key Responsibilities • Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and content marketing. • Manage and optimize paid campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn. • Perform keyword research, on-page and off-page SEO to improve search rankings. • Create, schedule, and monitor content for social media platforms (LinkedIn, Instagram, Facebook, etc.). • Analyze performance metrics using Google Analytics and other tools to assess ROI and campaign effectiveness. • Coordinate with the design team for marketing creatives using tools like Canva or Adobe Suite. • Maintain and update the companys website to ensure content is current and optimized. • Manage email marketing campaigns through tools like Mailchimp or Zoho Campaigns. • Conduct market research to identify trends and competitors digital presence. • Collaborate with internal teams (Sales, Product, etc.) to align marketing strategies with business goals. Key Skills Required • Strong knowledge of SEO/SEM, Google Analytics, and Google Ads • Experience with Meta (Facebook/Instagram) and LinkedIn Ads • Social media management and content creation • Hands-on with tools like Canva, WordPress, Mailchimp, and basic HTML/CSS (preferred) • Strong analytical and problem-solving skills • Good command of English (written and verbal) Preferred Qualifications • Bachelors degree in Marketing, Business, or a related field (BBA/MBA preferred) • Google Ads or HubSpot Certification is a plus