Digital Marketing Executive

Park Global Hr Services

5 - 9 years

2 - 6 Lacs

coimbatore

Posted:3 weeks ago| Platform:

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Skills Required

digital marketing seo search engine optimization campaign management social media marketing social media optimization content optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

SEO Strategy & Execution

Develop, implement, and manage on-page, off-page, and technical SEO strategies.
Conduct keyword research, competitor analysis, and backlink strategies to drive organic traffic.
Optimize website structure, landing pages, and content for search engines.
Monitor rankings, site performance, and SEO metrics using analytics tools.

Campaign Management

Plan, execute, and optimize multi-channel campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Define campaign objectives, target audiences, and budgets for lead generation and brand awareness.
Track and analyze performance metrics (CTR, CPC, CPL, ROI) and provide actionable insights.
Collaborate with creative, content, and web teams for ad creatives and landing pages.

Content & Digital Strategy

Work closely with content creators to ensure SEO best practices in blogs, web pages and digital assets.
Manage A/B testing for ad copies, landing pages, and funnels to improve conversions.
Stay updated on industry trends, algorithm changes, and new digital marketing technologies.

Analytics & Reporting

Measure and report campaign performance against KPIs and ROI.
Use tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, or similar.
Present insights, dashboards, and recommendations to management for decision

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