DIGITAL MARKETING EXECUTIVE

Key Responsibilities

• Campaign Management: Develop and run digital campaigns (PPC, social, email) to drive engagement and conversions.
• SEO/Content: Support SEO (keyword research, optimization) and create compelling content for web, social, and email.
• Social Media: Manage platforms, schedule posts, and monitor brand presence.
• Analytics & Reporting: Track metrics, analyze performance (using tools like Google Analytics), and report insights to stakeholders.
• Website Management: Update website content, improve user experience (UX), and fix bugs.
• Trend Monitoring: Stay current with new digital marketing tools, platforms, and industry trends.
• Platform Management: Update and maintain the e-commerce website and online marketplaces (like Amazon, Flipkart) for optimal performance and product visibility.
• Sales & Strategy: Implement online sales plans, analyze sales data, identify trends, and optimize product pricing and promotions.
• User Experience (UX): Enhance the online shopping journey, ensuring sites are user-friendly, easy to navigate, and mobile-responsive.
• Data Analysis: Monitor website analytics (traffic, user behavior) and performance metrics to find areas for improvement.
• Collaboration: Work with marketing, sales, IT, and supply chain teams for seamless integration and inventory management.
• Customer Service: Oversee online customer feedback and support to ensure satisfaction

Essential Skills & Qualifications

• Experience with digital marketing platforms (Google Ads, Meta Ads, Analytics, email tools).
• Strong understanding of SEO, SEM, content marketing, and social media.
• Creative thinking and strong written/verbal communication.
• Analytical skills to interpret data and optimize campaigns.
• Ability to work with designers and developers.

Job Type: Full-time

Pay: ₹10,054.47 - ₹33,506.51 per month

Work Location: In person