Job
Description
You are seeking a results-driven Digital Marketing Executive to manage and grow the digital presence across various platforms. As a Digital Marketing Executive at our company located in Gandhimaa nagar, Peelamedu, Coimbatore, your main responsibilities will include promoting mobile applications, selling digital products, managing email marketing automation, and running performance ad campaigns across Google, Facebook, and other relevant platforms. **Key Responsibilities:** - Plan and execute marketing campaigns to increase installs and engagement for Android and iOS apps. - Optimize app store listings (ASO), push notifications, and referral-based install strategies. - Promote and sell digital assets (eBooks, courses, templates, etc.) through landing pages and automation funnels. - Create and manage email campaigns, newsletters, and drip sequences. - Segment user lists and personalize content based on user behavior and interest. - Set up, optimize, and analyze Google Ads (Search, Display, UAC) and Facebook/Instagram Ads. - Track KPIs like ROAS, CTR, CPA, and conversion rates and optimize accordingly. - Use tools like Google Analytics, Firebase, Meta Ads Manager to monitor campaign performance. - Provide regular performance reports with insights and suggestions for improvements. **Required Skills:** - Hands-on experience with Google Ads, Meta Ads, and Email marketing tools. - Knowledge of ASO (App Store Optimization) and app promotion techniques. - Familiarity with marketing automation platforms like Systeme.io or similar. - Basic understanding of landing page design, funnels, and A/B testing. - Strong copywriting and campaign ideation skills. - Analytical mindset with attention to ROI and conversion metrics. **Preferred Qualifications:** - Bachelor's degree in Marketing, Business, Communications, or a related field. - Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is a plus. - Experience working with app-based or digital product businesses is preferred. In addition to these responsibilities, you will have the opportunity to work on high-growth digital products and mobile apps in a creative, fast-paced work environment. We also offer performance-based incentives and growth opportunities. If you are interested in this position, please send your updated resume and portfolio (if any) to hr@marberx.com. We are looking for individuals who are willing to work full-time in Coimbatore, Tamil Nadu, and have proficiency in the English language. You are seeking a results-driven Digital Marketing Executive to manage and grow the digital presence across various platforms. As a Digital Marketing Executive at our company located in Gandhimaa nagar, Peelamedu, Coimbatore, your main responsibilities will include promoting mobile applications, selling digital products, managing email marketing automation, and running performance ad campaigns across Google, Facebook, and other relevant platforms. **Key Responsibilities:** - Plan and execute marketing campaigns to increase installs and engagement for Android and iOS apps. - Optimize app store listings (ASO), push notifications, and referral-based install strategies. - Promote and sell digital assets (eBooks, courses, templates, etc.) through landing pages and automation funnels. - Create and manage email campaigns, newsletters, and drip sequences. - Segment user lists and personalize content based on user behavior and interest. - Set up, optimize, and analyze Google Ads (Search, Display, UAC) and Facebook/Instagram Ads. - Track KPIs like ROAS, CTR, CPA, and conversion rates and optimize accordingly. - Use tools like Google Analytics, Firebase, Meta Ads Manager to monitor campaign performance. - Provide regular performance reports with insights and suggestions for improvements. **Required Skills:** - Hands-on experience with Google Ads, Meta Ads, and Email marketing tools. - Knowledge of ASO (App Store Optimization) and app promotion techniques. - Familiarity with marketing automation platforms like Systeme.io or similar. - Basic understanding of landing page design, funnels, and A/B testing. - Strong copywriting and campaign ideation skills. - Analytical mindset with attention to ROI and conversion metrics. **Preferred Qualifications:** - Bachelor's degree in Marketing, Business, Communications, or a related field. - Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is a plus. - Experience working with app-based or digital product businesses is preferred. In addition to these responsibilities, you will have the opportunity to work on high-growth digital products and mobile apps in a creative, fast-paced work environment. We also offer performance-based incentives and growth opportunities. If you are interested in this position, please send your updated resume and portfolio (if any) to hr@marberx.com. We are looking for individuals who are willing to work full-time in Coimbatore, Tamil Nadu, and have proficiency in the English language.
