Digital Marketing Executive - Urgent requirement

We are seeking a results-driven Digital Marketing Executive to manage and grow our digital presence across various platforms.

The ideal candidate will be responsible for promoting mobile applications, selling digital products, managing email marketing automation, and running performance ad campaigns across Google, Facebook, and other relevant platforms.

Job Title: Digital Marketing Executive

Location: Gandhimaa nagar, Peelamedu, Coimbatore

Job Type: Full-Time

Experience: 1-3 Years (Freshers with strong portfolios may also apply)

Key Responsibilities:

• Plan and execute marketing campaigns to increase installs and engagement for Android and iOS apps.
• Optimize app store listings (ASO), push notifications, and referral-based install strategies.
• Promote and sell digital assets (eBooks, courses, templates, etc.) through landing pages and automation funnels.
• Create and manage email campaigns, newsletters, and drip sequences.
• Segment user lists and personalise content based on user behaviour and interest.
• Set up, optimize, and analyse Google Ads (Search, Display, UAC) and Facebook/Instagram Ads.
• Track KPIs like ROAS, CTR, CPA, and conversion rates and optimize accordingly.
• Use tools like Google Analytics, Firebase, Meta Ads Manager to monitor campaign performance.
• Provide regular performance reports with insights and suggestions for improvements.

Required Skills:

• Hands-on experience with Google Ads, Meta Ads, and Email marketing tools.
• Knowledge of ASO (App Store Optimisation) and app promotion techniques.
• Familiarity with marketing automation platforms like Systeme.io or similar.
• Basic understanding of landing page design, funnels, and A/B testing.
• Strong copywriting and campaign ideation skills.
• Analytical mindset with attention to ROI and conversion metrics.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is a plus.
• Experience working with app-based or digital product businesses is preferred.

What We Offer:

• Opportunity to work on high-growth digital products and mobile apps.
• A creative, fast-paced work environment.
• Performance-based incentives and growth opportunities.

How to Apply:

Send your updated resume and portfolio (if any) to [email protected]

Job Types: Full-time, Permanent, Fresher

Pay: ₹12,000.00 - ₹16,000.00 per month

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Language:

• English (Required)

Work Location: In person