Digital Marketing Executive

Position: Digital Marketing Executive

Location: India, Work from home or Work from Chennai Office

Role Type: Full Time

Experience required: 5 years or more preferably with a hotel chain

Position Summary

The Digital Marketing Executive Digital will report to the Manager Digital Marketing and works closely with the internal marketing team and/or digital agencies to achieve specific company objectives of increasing direct website sales, lead generation, brand engagement, and conversions.

Requirements and skills

• BSc/BA in marketing or relevant field
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• In depth knowledge of ad serving tools
• Have extensive experience in working with dynamic websites and maintenance though the CMS
• Understanding of Booking engine content optimization
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Meta Business, SEMSrush)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent English communication and interpersonal skills
• BSc/BA in marketing or relevant field

Roles and Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage the website
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team