Digital Marketing Executive

Key Responsibilities

• AI Tools:

  Basic understanding of how to utilize

  AI Tools

  like

  ChatGPT

  ,

  Grok

  ,

  Jasper

  ,

  Gemini

  , and other popular tools for Digital Marketing task automation.

• Campaign Management:

  Create, manage, and optimize paid search campaigns across platforms (Google Ads, Bing Ads, etc.) including keyword research, ad copy creation, bidding, and budget management.

• Keyword & Audience Targeting:

  Conduct in-depth keyword research and audience segmentation to improve campaign relevance and effectiveness.

• Collaborate with the Development Team:

  Work closely with developers to resolve website issues related to performance, speed, mobile-friendliness, and technical SEO.

• Coordinate with Design Team for Email Campaigns:

  Liaise with designers to develop engaging and visually consistent email marketing campaigns aligned with branding and marketing goals.

• Collaborate with Content Creators:

  Partner with writers, designers, and video creators to produce content that enhances user experience and drives higher engagement and conversions.

• Implement Content Marketing Strategies:

  Execute content marketing plans aimed at attracting and retaining quality traffic through blogs, landing pages, and other digital content.

• Execute Social Media Marketing Strategies:

  Execute social media campaigns to increase brand awareness, audience engagement, and lead generation across platforms.

• Site Optimization:

  Work on execution of SEO audit findings. Keep track of all ongoing SEO improvement tasks with Development and Design Teams.

• CRO Tools Report:

  Create

  CRO Tools

  reports on a weekly basis. Keep track of ongoing test outcomes and make changes on the website as per the results.

• Prepare Omnichannel Performance Reports:

  Generate detailed reports summarizing the effectiveness of marketing campaigns across various digital platforms, including actionable insights for improvement.

• Bachelor s degree in Marketing, Business, or related field
• 3-5 years of experience in digital marketing or a similar role
• Strong understanding of performance marketing, conversion, and online customer acquisition
• Excellent communication and analytical skills
• Basic knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)
• Successfully managed Email Marketing & Social Media Marketing execution
• Experience in coordinating with multiple teams like development, design, and content creators
• Certified in Google Ads, Meta Ads & Digital Marketing Fundamentals