Digital Marketing Executive

Job Description Role Overview: As a Digital Marketing Executive at Kaizen Manufacturing Company, you will play a crucial role in developing and implementing marketing strategies for sustainable plastic packaging solutions in the cosmetic and skincare industry. Your responsibilities will include managing social media platforms, optimizing SEO for the website, creating engaging web content, and overseeing B2B listings such as Indiamart. Additionally, you will analyze web analytics to track performance, collaborate with team members, and effectively communicate marketing initiatives. Key Responsibilities: - Develop and implement marketing strategies for sustainable plastic packaging solutions - Manage social media platforms and engage with the target audience - Optimize SEO for the company website to improve visibility and organic traffic - Create compelling web content that resonates with the target market - Handle B2B listings like Indiamart to expand the company's reach and partnerships - Analyze web analytics to track performance and make data-driven decisions - Collaborate with team members to align marketing efforts and achieve business goals - Effectively communicate marketing initiatives to internal and external stakeholders Qualifications: - Strong marketing and communication skills, both spoken and written - Experience in Social Media Marketing with a proven track record of successful campaigns - Proficiency in web content writing to create engaging and SEO-friendly content - Willingness to learn and adapt to new marketing trends and technologies - Excellent written and verbal communication skills to effectively convey marketing messages (Note: No additional details about the company were provided in the job description),