Digital Marketing Executive Job

Job Description

About the job: Key responsibilities: 1. Develop and manage a strategic content calendar aligned with marketing goals and seasonal campaigns 2. Coordinate with designers and content creators to deliver high-quality brand-aligned visuals posts stories and videos 3. Ensure timely posting of stories reels and promotional content across all platforms 4. Monitor trends hashtags and social media innovations to keep content fresh and relevant 5. Engage meaningfully with followers through comments DMs and reviews reinforcing a strong brand connection 6. Maintain and update highlights bios and social assets consistently 7. Coordinate with agencies designers and internal departments to execute campaigns cohesively 8. Manage timelines briefs and approvals using tools like Asana or similar project management platforms 9. Ensure smooth communication between all stakeholders for content readiness and timely execution 10. Track content and campaign performance using social insights and tools like Google Analytics 11. Create monthly performance reports and derive actionable insights to guide content optimization and strategy 12. Plan and coordinate content for newsletters and promotional messages targeting both B2C and B2B segments 13. Work with designers to deliver visually impactful conversion-focused communications 14. Identify suitable influencers and content creators aligned with brand values 15. Handle outreach briefing budget negotiations and performance tracking of influencer campaigns 16. Curate and update product collections and brand stories for online visibility across digital media and partner channels 17. Ensure alignment of product communication with brand tone and messaging 18. Support planning and execution of photoshoots including concept development coordination and asset delivery 19. Review and analyze finished creative work and briefs for campaign consistency and effectiveness Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 3,00,000 /year Experience: 1 year(s) Deadline: 2025-06-08 23:59:59 Skills required: Social Media Marketing, Google Analytics, Branding, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, Public Relations, English Proficiency (Spoken), English Proficiency (Written), Instagram Marketing, Marketing Campaigns , Performance Marketing, Influencer Marketing and Paid Advertising Other Requirements: 1. Bachelor’s degree in Marketing, Communications, or a related field 2. 1-3 years of relevant experience in digital marketing, social media management, or brand coordination 3. Familiarity with digital tools including Google Analytics, Meta Business Suite, email campaign tools, and Asana or other project management platforms 4. Excellent verbal and written communication skills 5. Strong aesthetic sense, attention to detail, and the ability to multitask in a fast-paced environment 6. A proactive mindset and eagerness to grow into a Brand Manager role About Company: Anuschka is a premium fashion brand renowned for having the world's largest collection of hand-painted bags. Headquartered in the USA, it sells across North America, Europe, Australia, and the UK, with its Sales and Marketing unit in India. The brand name means 'like no other', and for over 36 years, Anuschka has empowered artisans to create wearable art that tells stories and supports their families. As part of the Anuschka family, you contribute to a global circle of empowerment, connecting art lovers and artisans through storytelling, creativity, and community. For more details- www.anuschkaleather.com