Digital Marketing Executive

Role Summary A Digital Marketing Executive responsible for developing and implementing digital marketing strategies to enhance our online presence, engage our target audience, and drive business growth. The ideal candidate should have a strong understanding of digital marketing channels, excellent analytical skills, and a creative mindset. Duties and Responsibilities Contribute to the development of comprehensive digital marketing strategies aligned with overall business objectives. Identify key performance indicators (KPIs) and goals for digital campaigns. Create engaging and relevant content for digital channels, including website, social media, blogs, and email campaigns. Collaborate with internal teams to ensure content aligns with the Irishs messaging and positioning. Manage and grow the Irishs social media presence across platforms. Develop and execute social media campaigns to increase brand awareness and engagement. Implement and optimize SEO strategies to improve website visibility and search engine rankings. Manage paid advertising campaigns, including Google Ads and social media advertising. Plan and execute email marketing campaigns to nurture leads and engage clients. Monitor and analyze email campaign performance and make data-driven improvements. Use analytics tools to track, analyze, and report on the performance of digital marketing efforts. Provide regular reports to management with insights and recommendations for optimization. Collaborate with the web development team to ensure the website is optimized for user experience and conversions. Implement and update website content as needed. Develop and implement strategies for lead generation through digital channels. Collaborate with the sales team to align digital marketing efforts with lead nurturing and conversion. Ensure consistency in brand messaging and visuals across all digital channels. Implement and maintain brand guidelines in digital marketing materials. Stay informed about industry trends, competitor activities, and emerging digital marketing technologies. Note: The principal responsibilities listed above are an illustrative list and not an exhaustive list. Additional responsibilities may be added from time to time depending on organizational requirements. Education : Graduate/ Diploma Experience : 2 Years & Above Special knowledge, abilities and skills Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing. Proficiency in using digital marketing tools and platforms. Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Creativity and the ability to generate innovative ideas for digital campaigns. Familiarity with marketing automation tools is a plus. Ability to work collaboratively in a team and manage multiple projects simultaneously.