Digital Marketing Executive

Job Description

General Purpose At INFAB we need Digital marketing Executives who can oversee the online marketing game-plan for our organisation. You need to plan and administer digital marketing drives and design, maintain and supply content for our organization's website(s). The promotion of products and services through digital channels is a complicated process with great prospective which becomes progressively useful for a company such as ours. The ideal candidate should be having a passion for marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a powerful bonus to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns. Responsibilities Develop and manage digital marketing campaigns Write and optimise content for the website and social networking accounts such as Facebook and Twitter Continually work on the Search Engine Optimization of the website(s) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. Acquire insight into online marketing trends and keep strategies up-to-date. Attend product launches and networking events. Job Skills and Requirements Required: Proven experience as Digital Marketing Executive or similar role B.Sc./BA in marketing or relevant field Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM You might be required to work in shifts supporting US or UK timings. Preferred: Advanced knowledge of MS Excel and accounting software like Tally and Quickbooks Working knowledge of ad serving tools Perfect knowledge of web analytics tools (e.g. Google Analytics) Skills and experience in creative content writing Analytical mindset and critical thinking Highly up-to-date with advances in web technology