Digital Marketing Executive

Job Description

Role & responsibilities: Create and implement social media strategies, managing social media channels, and develop engaging content for social media platforms. Manage the content calendar to ensure a consistent posting schedule. Writing short format content and copies for organic social channels and paid marketing campaigns Stay up-to-date with the latest social media trends, emerging platforms, and industry best practices. Will also be responsible for analysing social media performance metrics and staying up to date with social media trends and best practices, create report and analyse to create effective communication Work collaboratively with internal design and digital teams to execute creative concepts and marketing strategies Monitor competitors social media and influencer Understanding of paid mediums is an add-on Monitor the comments, messages, and inquiries on social media channels and collaborate with the ORM agency. Collaborate with influencers and brand ambassadors to create partnerships and campaigns that align with our objectives. Ensure brand consistency across all digital marketing channels. Preferred candidate profile: 3-4 years of relevant experience in the advent field - Digital Marketing Skills Required: Excellent interpersonal and communication skills, written and verbal. Creativity, with the ability to develop engaging content and campaigns. Experience with social media tools and analytics. Bachelors degree in marketing, Communications, or related field. Excellent Communicator and a people-oriented person who enjoys teamwork Should be well-versed with kind of images and videos to create social media content Someone who will drive projects independently and takes responsibility for the work Must have a good understanding of social media, audience community, trends etc Strong project management skills with the ability to meet deadlines. Knowledge of healthcare sector is a plus