Digital Marketing Executive

ABOUT US

Lockated is an integrated multi-solution prop-tech platform that caters to all stakeholders across a project lifestyle for residential and commercial real estate, driving to collaboratively enhance the end consumer experience. It envisions being the largest community & aggregator for the industry, and catering to the customers’ needs in an integrated manner for technical solutions for prop-tech.

An inimitable combination of culture and opportunities, Lockated provides the edge where you can grow. Our people are our brand and every day, they shape the growth strategies of our clients. We want our people to have a voice and the satisfaction of delivering high-quality outcome in everything they do.

WHAT WE ARE LOOKING FOR

• Key person in charge of executing the company’s digital marketing campaigns; is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process
• Works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Management
• Increasing digital sales, lead generation, brand engagement, and conversions.

JOB RESPONSIBILITIES

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with close analytics of the funnel across various platforms
• Setting up of the entire Digital Marketing practice, building a Team for execution
• Handholding & training them and putting it on an auto Mode
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• New Leads Generation : Campaign planning & execution, with close analytics of the funnel across various platforms
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Setting up a practice of Data & Analytics driven Marketing function, leading to a profitable unit matrix.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the overall sales number for all the online sales being generated by the company

MAJOR PERFORMANCE METRICS

• Conversion Optimization
• Customer Lifetime Value
• Click Through Rate
• Cost per Lead
• Web Traffic
• Page views

SKILLS REQUIRED

• Video Editor-Adobe Premiere Pro, iMovie, Final Cut Pro, Windows Movie Maker, Lightworks, Power director
• Email- Amazon SES, Mandrill, MailChimp
• Google Adword
• Digital Marketing, Content Writer

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Paid time off

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: In person