Overview: Drive our online presence for Shri Lakshmi Steel Suppliers (Durastrong) by creating engaging content, managing campaigns, leveraging AI tools, and growing our audience across social platforms.

Key Responsibilities:

Content Strategy & Creation

Develop clear, engaging posts for Facebook, Instagram, LinkedIn, YouTube and other channels
Use AI tools (ChatGPT, Jasper, Lumen5) for ideation, captions and A/B testing
Plan and maintain a monthly content calendar; ensure timely publishing
Community & Reputation Management

Monitor comments, messages and reviews daily; respond promptly
Flag potential PR issues and draft holding statements
Foster relationships with followers, industry influencers and partners
Paid Media & Campaigns

Plan, set up and optimise Google Ads, Meta Ads and LinkedIn Ads
Define clear objectives, target audiences and budgets with managers
Track CTR, conversions, cost per lead and ROI; report insights
Influencer & Partnership Outreach

Identify relevant micro‑influencers and industry blogs
Coordinate content collaborations and track performance
Analytics & Reporting

Monitor reach, engagement, follower growth and website traffic from social
Prepare concise weekly/monthly reports with charts and recommendations
Use platform insights and Google Analytics for data‑driven decisions
SEO & Website Coordination

Work with web team to optimise social content and blog posts for search
Ensure meta tags, keywords and CTAs align with SEO best practices
Email & Newsletter Support

Repurpose top social content into newsletter snippets
Track open rates and click‑throughs; suggest improvements
Google Business Profile Management
Maintain profile accuracy, upload updates and manage customer reviews
Tool Management & Innovation

Use scheduling/analytics tools (Hootsuite, Zoho Social) to streamline work
Basic graphic/video editing skills (Canva, Photoshop, Premiere Pro)
Proactively explore new AI or automation tools to boost efficiency
Collaboration & Continuous Learning

Work closely with Marketing Managers, design and sales teams on briefs
Stay updated on platform features, AI trends and digital best practices

Skills & Qualifications:

1–2 years’ experience in social media management or digital advertising
Hands‑on with AI‑driven marketing tools (ChatGPT, Jasper, Lumen5)
Strong written/verbal communication in simple Indian English
Data‑driven mindset; comfortable with Google Analytics and platform insights
Creative problem‑solver with good organisational skills
Ability to multitask, adapt to feedback and meet deadlines

Desirable:

Certifications: Google Ads, Meta Blueprint
Familiarity with SEO fundamentals and email‑marketing tools
Experience in B2B or industrial marketing

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