Digital Marketing Executive

Job Description

We are seeking a results-driven and innovative Digital Marketing Executive to lead and execute impactful online campaigns that drive brand awareness and lead generation. The key responsibilities will be executing online marketing strategies to build brand awareness, drive traffic, and generate leads/sales. The candidate will work across multiple digital channels to plan, implement, monitor, and optimize marketing campaigns. Skills: SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, Google Analytics, Content Writing, Email Marketing, Canva, WordPress, Basic HTML/CSS (optional), Marketing Automation Tools. Key Responsibilities :- Campaign Strategy & Execution: · Plan and execute digital marketing strategies aligned with business goals, managing paid campaigns on Google, Facebook, Instagram, and LinkedIn while tracking key metrics like CTR, CPC, and ROI. Search Engine Optimization (SEO): · Perform keyword research and competitive analysis. Optimize website content, landing pages, and blogs for better visibility in search engines. Conduct regular audits to improve site structure, link-building, and on-page SEO. Social Media Management (SMM): · Plan and manage content for Instagram, Facebook, LinkedIn, and YouTube. Increase engagement and follower growth through organic and paid efforts. Respond to customer interactions, comments, and messages in a timely manner. Content Development: · Collaborate with content writers and designers to produce high-quality blog posts, infographics, and videos. Help craft compelling ad copy, email campaigns, and landing page content. Analytics & Reporting: · Use Google Analytics, Google Search Console, and other tools to track campaign performance. Provide detailed weekly and monthly reports with insights and future recommendations. Collaboration & Coordination: · Work with internal teams such as graphic design, sales, and web development to ensure campaign alignment. Assist in the planning and execution of product launches or promotional events. Market & Trend Research: · Stay up to date with industry trends, digital tools, and emerging marketing technologies. Identify new opportunities to improve marketing effectiveness. Qualifications:- · Bachelor’s/ Master's degree in Marketing, Business Administration, or a related field (preferred). · Minimum 0–2 years of experience required in digital marketing or a related field. · Proficiency in digital marketing tools such as Google Ads, Meta Ads, Canva, WordPress, and Google Analytics. · Strong verbal and written communication skills. · Ability to multitask, manage time effectively, and work under tight deadlines. · Creative mindset with attention to detail. Benefits: · Flexible work schedule · Exposure to a wide range of digital tools and platforms Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person