Digital Marketing Executive

Job Description

Digital Campaign Management: Plan and execute digital marketing campaigns for service lines, health check-up packages, doctor promotions, and events. Monitor performance of paid campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads. Social Media Management: Manage the hospital’s presence on social media platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.). Create and schedule engaging posts, patient stories, health tips, doctor videos, and live sessions. Respond to comments, messages, and reviews professionally and promptly. Content & Website Management: Coordinate with designers and content writers for blogs, landing pages, newsletters, and creatives. Update hospital website content regularly, including doctor profiles, service pages, and SEO-optimized health articles. Ensure website functionality and accuracy across all devices. Search Engine Optimization (SEO): Optimize website and content for organic search rankings. Use tools like Google Analytics, Search Console, SEMrush, or Ahrefs to track performance. Improve local SEO through directory listings and Google My Business optimization. Lead Generation & CRM Integration: Generate patient inquiries through digital channels and track conversions. Coordinate with CRM or front office teams to ensure timely follow-up. Prepare performance reports and ROI analysis for each campaign. Reputation Management: Monitor online reviews and ratings on platforms like Practo, Justdial, Google, etc. Coordinate with patients and internal teams to address negative feedback tactfully. Event & Campaign Support: Promote hospital events, health camps, webinars, and special days online. Support offline campaigns with digital visibility. Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Health insurance Schedule: Morning shift Supplemental Pay: Yearly bonus Education: Bachelor's (Required) Experience: Digital marketing: 3 years (Required) Language: Marathi (Required) Work Location: In person