Digital Marketing Executive

Experience Required:

Location:

Job Type:

Website:

Job Summary:

Digital Marketing Executive

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta, Google, and LinkedIn ad platforms.
• Develop and manage

  organic and paid social media strategies

  and content calendars for different clients.
• Manage

  organic social media posting, community engagement

  , and brand voice consistency across platforms.
• Act as the primary point of contact for client communication from campaign briefing to reporting.
• Analyze performance data to identify trends, optimize campaigns, and report on KPIs.
• Manage campaign budgets efficiently to meet ROI and performance targets.
• Stay updated with platform algorithm changes, industry trends, and new advertising features.
• Coordinate with creative teams to develop ad creatives and landing pages.
• Monitor competitor activity and suggest digital strategy improvements.

Must-Have Skills:

• 3+ years of hands-on experience with

  Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads

  .
• Proven track record of managing and scaling paid campaigns for multiple clients.
• Strong understanding of

  organic and paid social media platforms

  , audience engagement, and content strategies.
• Experience in

  client servicing

  and stakeholder communication.
• Proficiency with tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, etc.

Good to Have:

• Experience in

  Pinterest Ads, Snapchat Ads

  , or

  Twitter/X Ads

  .
• Familiarity with tools like SEMrush, HubSpot, Hootsuite, or Buffer.
• Basic knowledge of

  SEO

  ,

  email marketing

  , and

  influencer collaboration

  strategies.

Qualifications:

• Bachelor's/Master's degree in Marketing, Digital Media, Communications, or a related field.
• Certifications in Meta Ads, Google Ads, or LinkedIn Marketing are a plus.

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