Digital Marketing Executive

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple platforms, including social media, email, SEO, PPC, and display advertising.
• Content Creation & Optimization: Develop and manage content for websites, blogs, social media, email newsletters, and other marketing materials.
• Social Media Management: Manage social media profiles and communities, including creating engaging posts, running paid ad campaigns, and analyzing performance metrics.
• SEO & SEM: Perform on-page and off-page SEO optimizations to improve organic search rankings and collaborate with agencies for paid search (PPC) campaigns.
• Analytics & Reporting: Monitor, track, and analyze the performance of digital marketing campaigns using tools such as Google Analytics, SEMrush, and social media insights to improve ROI and KPIs.
• Email Marketing: Create and execute email marketing campaigns, including segmentation, testing, and automation strategies to increase engagement and conversions.
• Brand Consistency: Ensure all marketing materials align with the company’s brand voice, style, and guidelines.
• Collaboration: Work closely with cross-functional teams (design, sales, content, product) to align digital marketing strategies with overall company objectives.

Requirements:

• Proven experience in digital marketing (1-3 years preferred)
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, etc.)
• Experience with marketing automation and CRM tools (e.g., Mailchimp, HubSpot, etc.)
• Hands-on experience with Google Analytics and Google Ads
• Knowledge of SEO best practices and keyword research
• Strong copywriting, editing, and communication skills
• Ability to work independently and manage multiple projects simultaneously
• Creative, results-driven, and a team player with a passion for digital marketing

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Familiarity with design tools (Adobe Creative Suite, Canva, etc.) is a plus
• Experience with paid social campaigns (Facebook Ads, LinkedIn Ads, etc.)

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Cell phone reimbursement

Education:

• Bachelor's (Preferred)

Work Location: In person