Digital Marketing Executive

Job Title: Digital Marketing Executive (DME)

Company: Anyatam-Adhyayan Education Services Pvt. Ltd.
Location: Pune(MH) (Work From Office)
Experience: 1-4 years
Industry: EdTech – IT Training & Placement

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Executive to join our growing EdTech team. The ideal candidate will have hands-on experience in running Google Ads and Meta Ads campaigns, SEO optimization, content writing, and social media marketing. A creative mindset with a strong understanding of digital trends is essential to strategize and execute impactful campaigns that drive student enrollments and brand growth.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Video) to generate qualified leads and maximize ROI.
• Plan and execute Meta Ads (Facebook & Instagram) campaigns, including audience targeting, ad creatives, A/B testing, and performance analysis.
• Perform on-page and off-page SEO optimization for the company website to improve organic search rankings and traffic.
• Develop, implement, and manage digital marketing strategies across social media platforms (Facebook, Instagram, LinkedIn, YouTube, WhatsApp) to enhance brand presence and engagement.
• Monitor, analyze, and report performance metrics of campaigns using tools like Google Analytics, Facebook Ads Manager, and Search Console, suggesting actionable insights for improvement.
• Research and implement creative advertising ideas and strategies aligned with current social media and digital trends.
• Collaborate with the design and content team to create compelling creatives, ad copies, landing pages, email campaigns, and promotional content.
• Assist in content writing and content marketing, including website blogs, course pages, social media posts, and ad copies as required.
• Manage and grow WhatsApp Marketing campaigns and broadcast strategies for lead nurturing and conversions.
• Perform basic video editing for promotional reels, shorts, and ad videos using tools like Canva, InShot, or similar (good to have).
• Stay updated with latest trends, best practices, algorithm changes, and emerging platforms in digital marketing.
• Coordinate with the sales and counseling team to ensure lead quality, nurturing, and conversion optimization.

Performance Evaluation (KPIs)

Your performance will be evaluated based on:

• Leads Generated: Number and quality of leads generated through paid and organic campaigns.
• Cost Per Lead (CPL): Efficiency in reducing CPL while maintaining lead quality.
• Conversions: Leads converted into enrollments/sales through digital efforts.
• Website Traffic Growth: Increase in organic and paid website traffic.
• Keyword Ranking Improvements: SEO performance in targeted keywords.
• ROI of Ad Campaigns: Return on ad spend (ROAS) for Google Ads and Meta Ads.
• Social Media Engagement: Growth in followers, engagement rates, and reach across platforms.
• Content Output Quality & Consistency: Creativity, originality, and alignment with brand voice in ad copies and posts.
• Campaign Innovation: Implementation of creative and trend-based campaigns that outperform past benchmarks.
• Timeliness & Reporting: Timely execution of campaigns and submission of performance reports with insights.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 1-4 years of proven experience in digital marketing, preferably in the EdTech or IT Training & Placement industry.
• Strong expertise in Google Ads campaign management, including keyword planning, ad copies, bid management, and conversion tracking.
• Proven experience in Meta Ads (Facebook & Instagram Ads) campaign setup, optimization, and performance analysis.
• Hands-on experience in SEO strategies and website optimization (technical & content-based).
• Knowledge of social media marketing trends, tools, paid promotions, and organic strategies.
• Good to have content writing and content marketing skills for digital platforms.
• Familiarity with email marketing tools (Mailchimp, Sendinblue, etc.) for newsletters and lead nurturing campaigns.
• Excellent analytical skills to interpret data and derive actionable insights.
• Creative thinking with the ability to design out-of-the-box marketing campaigns.
• Basic knowledge of CRM tools (HubSpot, Zoho, or similar) will be an advantage.
• Certification in Google Ads, Meta Ads, SEO, or Digital Marketing will be an added advantage.

Preferred Candidate

• Previous work experience in an EdTech company focused on IT Training & Placement will be highly preferred.

Employment Type

• Full-Time
• Work From Office

Salary

• INR 15,000/- to 35,000/- Per Month

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person