Digital Marketing Executive

1. Social Media Management

• Plan, create, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor social media trends, hashtags, and competitor activities.
• Increase followers, engagement, and reach through organic and paid strategies.

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize website content, blogs, and landing pages for better ranking.
• Conduct keyword research and implement on-page/off-page SEO strategies.
• Manage Google Ads campaigns and analyze their performance.

3. Content Creation & Marketing

• Develop creative content (posts, reels, blogs, videos, emailers, etc.) aligned with brand goals.
• Coordinate with designers and video editors for high-quality visuals.
• Ensure brand consistency across all platforms.

4. Online Reputation Management (ORM)

• Monitor and respond to online reviews, comments, and queries.
• Encourage customers to share positive feedback and manage negative reviews.
• Maintain brand image on Google reviews, Justdial, and other platforms.

5. Lead Generation & Campaigns

• Plan and execute digital campaigns to generate quality leads.
• Track conversion rates and optimize campaigns for better ROI.
• Collaborate with the sales team to ensure lead nurturing.

6. Analytics & Reporting

• Track, measure, and report digital marketing performance (followers, reach, impressions, clicks, leads).
• Use tools like Google Analytics, Facebook Insights, and LinkedIn Analytics.
• Provide weekly/monthly reports to management with insights and recommendations.

7. Email & WhatsApp Marketing

• Design and send email campaigns/newsletters.
• Manage WhatsApp broadcasts and campaign promotions.
• Segment audiences for personalized communication.

8. Event & Campaign Support

• Promote upcoming events, webinars, and programs online.
• Create buzz through teaser posts, countdowns, and live updates.
• Ensure coverage of program photos and videos on digital platforms.

9. Collaboration & Coordination

• Work closely with the design, sales, and management teams.
• Share updates, campaign plans, and progress reports regularly.
• Ensure timely execution of digital marketing activities.

10. Continuous Improvement

• Stay updated with digital marketing trends, tools, and best practices.
• Experiment with new strategies for better engagement and lead generation.
• Continuously improve content, campaigns, and digital presence.

Job Types: Full-time

Job Type: Full-time

Pay: ₹16,000.00 - ₹22,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person