Job
Description
Job Summary: We are seeking a dynamic and creative Social Media Executive to lead and execute our digital marketing strategy. The ideal candidate should have hands-on experience in social media management, SEO, paid ad campaigns (Google & Instagram), content creation (especially reels and videos), influencer collaborations, and business development through digital channels. Key Responsibilities:Social Media Management Plan, create, schedule, and manage content for Instagram, Facebook, LinkedIn, and YouTube. Ideate and create engaging content including reels , stories, posts, and short videos. Stay updated with the latest trends, formats, and platform algorithms. SEO & Website Optimization Conduct keyword research and on-page SEO to improve search engine rankings. Monitor and optimize content for SEO using tools like Google Search Console, SEMrush, or similar. Google & Instagram Ads Plan, execute, and monitor paid campaigns on Google Ads and Meta (Facebook/Instagram) platforms. Analyze performance data and optimize campaigns for better ROI. Collaborations & Influencer Marketing Identify and connect with influencers and content creators for brand collaborations. Plan co-branded campaigns, giveaways, and influencer-led promotions. Business Development Support Generate leads via social media platforms. Assist in developing strategies to grow audience base, website traffic, and inbound inquiries. Coordinate with the sales/BD team to align marketing goals with revenue goals. Requirements: Bachelor’s degree in Marketing, Communications, or related field. Proven experience (1–3 years) in social media and digital marketing roles. Proficiency with tools like Meta Business Suite, Google Ads Manager, Canva, CapCut, and SEO tools (Ahrefs/SEMrush/Ubersuggest). Good sense of design and storytelling for content creation. Strong communication skills in English (and regional languages, if needed). Ability to multitask, meet deadlines, and think creatively. Nice to Have: Video editing skills (Reels, Shorts, YouTube). Experience in running campaigns for clinics, health/wellness, or consumer brands. Basic photography/videography skills using a smartphone or DSLR. Job Type: Full-time Pay: ₹15,000.00 - ₹22,000.00 per month Benefits: Health insurance Provident Fund Schedule: Morning shift Supplemental Pay: Commission pay Performance bonus Ability to commute/relocate: Akkulam, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: relevant : 1 year (Preferred) Work Location: In person Application Deadline: 15/06/2025 Expected Start Date: 15/06/2025
