Digital Marketing

Company: Cradle Runways (India) Pvt. Ltd.

Digital Marketing

Role Overview:

We are looking for a Digital Marketing professional to lead and execute digital marketing initiatives. In this role, you will work closely with Marketing Team including Graphic Designers to create engaging content, enhance brand presence, and drive customer engagement through various online channels.

Key Responsibilities:

• Brand & Content Strategy: Manage and enhance brand presence across social media, forums, and digital platforms. Collaborate with the Graphic Designer to create compelling visuals and written content for marketing materials, the website, and social media.
• Digital Marketing Campaigns: Plan, execute, and manage integrated marketing campaigns across email, social media, webinars, and digital advertising to drive engagement and brand awareness.
• Email Marketing & Automation: Develop and implement targeted email marketing campaigns, leveraging segmentation, automation, and A/B testing to optimize engagement and conversion rates. Track performance metrics like open rates, CTR, and ROI.
• Website & User Experience: Work with the Graphic Designer to improve website content and usability, ensuring a seamless user experience. Implement A/B testing and monitor website performance.
• Social Media & Community Engagement: Oversee social media strategy and execution across LinkedIn,X, and other platforms. Create and schedule engaging content, interact with the audience, and manage paid promotions when necessary.
• Webinars & Virtual Events: Plan, promote, and manage webinars and virtual events to engage customers, generate leads, and position the brand as an industry thought leader.
• Performance Tracking & Analytics: Monitor and analyze campaign performance using Google Analytics, social media insights, and email marketing tools. Adjust strategies based on data-driven insights to maximize effectiveness.
• Collaboration & Coordination: Work closely with the Graphic Designer, external agencies, and other teams to develop marketing materials that align with brand messaging and business goals.

Required Experience & Skills:

• Strong understanding of digital marketing, brand building, and marketing communications.
• Hands-on experience in email marketing, social media management, content marketing, and digital advertising.
• Ability to collaborate effectively with Graphic Designers to develop compelling marketing materials.
• Experience managing email campaigns, webinars, and community engagement strategies.
• Proficiency in marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp), and social media management tools.
• Excellent communication, analytical, and project management skills.

Contact Number- 9175281359 (Jyoti sharma)

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Job Type: Full-time

Pay: Up to ₹50,000.00 per month