Digital Marketing Coordinator - Pharma R&D Real Estate Park

Job Title:

Location:

Position Overview:

Social Media, Email/Digital Marketing and Traditional offline Marketing channel Coordinator

Key Responsibilities:

Email Outreach and Cold Calling:

• Research and compile targeted contact lists within the pharmaceutical and biotechnology industries.
• Develop and execute cold email campaigns to potential clients and partners, introducing them to our facilities and services.
• Craft personalized messaging for various client profiles to maximize engagement and response rates leading to deal closures.
• Track and analyse response data to refine email outreach strategies, and maintain CRM records of contacts and communications.
• Conduct follow-up calls with potential leads generated through email campaigns to discuss partnership opportunities and service offerings.

• Social Media and Digital Outreach

Manage all forms of social media and social media campaigns.

Marketing Coordination:

• Collaborate with the Business Development team to align marketing strategies with sales goals and identify high-priority outreach initiatives.
• Manage and implement offline marketing campaigns/ initiatives.

• Data Analysis and Reporting:

• Gather and interpret data on lead generation, campaign effectiveness, and market trends to inform marketing decisions.
• Prepare monthly reports summarizing email and marketing metrics, lead conversions, and campaign outcomes.
• Provide feedback and insights on improving the effectiveness of outreach and marketing efforts based on data analysis and industry trends.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 2-5 years of experience in handling Social Media, Email marketing, cold calling, or sales coordination, preferably within the pharmaceutical, biotechnology, or healthcare industry.
• Strong writing skills with the ability to craft clear, persuasive email copy.
• Knowledge of CRM software and email marketing platforms (e.g., HubSpot, Mailchimp etc.) is a plus.
• Excellent organizational skills, with an ability to manage multiple campaigns and projects simultaneously.
• Strong analytical mind-set and experience working with data to measure results.
• Familiarity with the pharmaceutical or vaccine industry and its regulatory requirements is highly desirable.

Key Attributes:

• Self-starter with a goal-oriented mind-set and strong attention to detail.
• Excellent communication and interpersonal skills for client interactions.
• Adaptability and creativity in approaching marketing challenges.
• Adept at highly appealing client presentations
• Technology friendly.