Digital Marketing Associate

1. Paid Ads Management

Execute and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads.

Conduct keyword research to improve targeting and quality score.

Monitor campaign performance, adjust bids, budgets, and targeting to maximize ROI.

2. Blog Content Management

Research relevant blog topics in alignment with SEO and content strategy.

Coordinate with content writers to ensure timely delivery.

Upload and format blog posts in CMS, ensuring keyword usage and internal linking.

3. Website & Landing Page Development

Draft SEO-optimized page structures for new web and landing pages.

Collaborate with design and development teams to implement changes.

Ensure mobile responsiveness, fast loading time, and optimal UX.

4. Google Analytics (GA4)

Track user journeys, traffic sources, and bounce rates.

Conduct regular audits to ensure accuracy of data and tag implementations.

5. Lead Generation & Funnel Optimization

Analyse and optimize landing pages for better conversions.

Collaborate with the sales team to assess lead quality and refine targeting accordingly.

6. Market & Competitor Research

Monitor competitors' marketing activities, keyword strategies, and content trends.

Compile insights to inform digital campaigns and identify growth opportunities.

7. User Behaviour Analysis

Use Microsoft Clarity to evaluate heatmaps and session recordings.

Suggest UX/UI improvements based on behavioural data.

8. On-Page SEO (Novus Loyalty Website)

Regularly update sitemap, meta descriptions, titles, H1/H2 tags.

Implement internal and external linking strategies.

Ensure all new pages are SEO optimized from the start.