Digital Marketing Associate in Kolkata (Hybrid)

Key Responsibilities Developing Digital Marketing Strategies: Creating comprehensive strategies aligned with overall business goals, identifying target audiences, and defining key performance indicators (KPIs). Market Research: Conducting research on market trends, competitor activities, and customer behavior to identify opportunities and threats. Audience Segmentation & Persona Development: Defining and understanding the target audience and creating detailed buyer personas to tailor marketing efforts. 4.Planning and managing digital marketing budgets effectively across various channels. Campaign Planning: Outlining specific campaigns, including objectives, channels, timelines, and expected outcomes. About Company: KCCL Zippers (KCCL Zipall India Private Limited) is a leading Indian manufacturer of premium zip fasteners, sliders, and custom accessories, with a rich heritage spanning since 1986. Based in Kolkata, we are committed to delivering superior quality, innovative designs, and exceptional service to global industries including apparel, leather goods, and packaging. Our ISO 9001:2015 certified operations and in-house R&D capabilities ensure that every KCCL product meets rigorous international standards, providing durable and reliable solutions tailored to our clients' unique needs. We are proud to be the trusted fastening partner for renowned brands, consistently delivering excellence from our two advanced manufacturing units Show more Show less