Digital marketing - Assistant Manager from FMCG & OTC Background

Job Description: Digital Marketing Manager
Work experience: 4-5 yearsKey Responsibilities:Develop and implement comprehensive digital marketing strategies to achieve company objectives, with a focus on driving traffic, engagement, and conversions.Plan and execute digital marketing campaigns across various channels, including website management, SEO/SEM, social media, email, and display advertising.Must possess proficiency in managing a monthly marketing budget ranging from 15 to 20 lakh.Manage and optimize the company's website to enhance user experience, increase organic traffic, and improve conversion rates.Oversee the company's social media presence across all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.Create engaging content for social media posts, blog articles, email newsletters, and other digital marketing channels.Monitor and analyze key performance metrics to track the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.Stay up-to-date with the latest trends and best practices in digital marketing, search engine algorithms, social media platforms, and online advertising techniques.Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to align digital marketing efforts with overall business goals.Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as neededQualifications:Bachelor's degree in Marketing, Communications, Business, or a related field.Minimum of 4 years of experience in digital marketing, preferably in direct-to-consumer (D2C) brands.Proven track record of planning and executing successful digital marketing campaigns that drive results.Strong understanding of digital marketing channels, including SEO/SEM, social media, email marketing, content marketing, and online advertising.Proficiency in website analytics tools (e.g., Google Analytics), social media management platforms and email marketing software.Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms.Analytical mindset with the ability to interpret data, analyze trends, and generate actionable insights.Creative thinker with a passion for innovation and experimentation in digital marketing.Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.Ability to work independently and collaboratively in a fast-paced, team-oriented environment.Apply now to join our team and help us take our digital marketing efforts to the next level.