Digital Marketing Assistant

Job Summary:

We are seeking a highly motivated and results-driven Digital Marketing Associate to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across various online channels to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Plan and execute digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and email.
• Manage and optimize SEO and SEM strategies to improve organic rankings and drive traffic.
• Monitor and report on campaign performance using tools like Google Analytics, Meta Business Suite, and others.
• Collaborate with Internal Teams and Vendors to create landing pages and promotional content.
• Conduct keyword research and market analysis to identify growth opportunities.
• Manage email marketing campaigns (newsletters, promotional emails, etc.).
• Stay updated on the latest digital marketing trends and tools.
• Analyse user behaviour, website traffic, and conversion paths to recommend improvements.
• Manage budgets and ensure maximum ROI from ad spends.
• Can manage and lead this role independently

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing or related field.
• Strong understanding of digital platforms including Google Ads, Facebook Ads, LinkedIn, SEO/SEM, and email marketing.
• Experience with tools such as Google Analytics, Google Search Console, SEMrush/Arefs, and Mailchimp.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Current Annual CTC
• Expected Annual CTC
• Notice Period
• Current Job Location

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person