Digital Marketing Analyst

As a skilled and experienced Senior Digital Marketer, you will play a critical role in enhancing the online presence, driving traffic, and generating leads to support growth objectives. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels such as SEO, PPC, email marketing, and social media. Your role will involve analyzing and optimizing campaigns to improve performance and ROI. Collaborating with cross-functional teams, including sales and product development, will be essential to align marketing strategies with business goals. Monitoring and reporting on key performance indicators (KPIs) and metrics to track success, staying up-to-date with industry trends, and managing budgets effectively will also be part of your responsibilities. Additionally, you will have the opportunity to mentor and lead junior marketing team members. Key Responsibilities: - Develop, implement, and manage digital marketing strategies across various channels - Analyze and optimize campaigns to improve performance and ROI - Collaborate with cross-functional teams to align marketing strategies with business goals - Monitor and report on key performance indicators and metrics - Stay up-to-date with industry trends and emerging digital marketing technologies - Manage budgets and allocate resources effectively - Mentor and lead junior marketing team members Qualifications: - Bachelors degree in Marketing, Business, or a related field - 2+ years of experience in digital marketing, with a focus on specific areas (e.g., SEO, PPC, social media) - Proven track record of successful digital marketing campaigns - Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush) - Excellent written and verbal communication skills - Familiarity with marketing automation tools (e.g., HubSpot, Marketo) - Ability to work in a fast-paced environment and manage multiple projects simultaneously Please note that the job is Full-time and the work location is In person.,