Job Description

About The Role Your Role Holistically drive how the business leverages searches to engage existing and prospective international consumers Maximize traffic and visibility from search engines through both paid and unpaid efforts for identified keywords Team player with superb collaboration and communication skills. Plan and manage website updates and online advertising campaigns in conjunction with the Marketing team to drive results Conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversions Marketing Automation Specialist with experience in working with marketing automation, workflows and email marketing tools specifically Hubspot. The candidate should be Independent with strong functional expertise to manage and create a variety of workflows, email campaigns, including template designs, calls-to-action, split tests used in an email with assistance from content team to increase lead generation. Hands-on experience in email campaign delivery, setup & analytics. Understanding of CRM platforms, especially Hubspot. Excellent analytical, organizational & troubleshooting skills. Excellent spoken and written English with persuasive communication skills. Solid understanding of performance marketing, conversion, and online customer acquisition. Lead and drive social media marketing team KPIs. Coordinate and negotiate with internal and external stakeholders to improve team productivity and social media/content campaign effectiveness. Requirements 10+ Years in A digital marketing, performance-based marketing, marketing strategy, or search environment Set up and manage marketing automation through Hubspot. Successful business-to-business software content marketing experience. In-depth knowledge of how to use social media platforms for B2B marketing (LinkedIn, Facebook and Twitter). Develop and manage email and postal mail campaigns and nurture sequences. Work with partners for partnership press releases, webinars, and promotions. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new creative growth strategies Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Drive funnel efficiencies of the leads generated from digital sourcing activities. Manage search metrics that ensure overall brand visibility and manage on-page & off-page SEO Measure traffic & page engagement metrics using Google Analytics. Email marketing for current customer base and prospects for continuous engagement and drive funnel growth Qualification Degree in Comp Science, Economics, Mathematics, Statistics, IT, Business, or other related fields; Masters degree preferred